ABOUT US
SecretSanta.org is a non-profit (501c-3) organization that connects individuals with local toy drives -- helping drive much-needed support, gifts and donations to children during the holiday season.
Christmas is a time for giving and charity. More than any other time of year, the holiday season serves as a time when people are reminded to give to those less fortunate, especially children in need of good cheer. SecretSanta.org goal is to be a catalyst in connecting people with local toy drives and charitable organizations -- helping people find their Christmas Spirit, and more importantly – helping children and families in need.
GOALS
© Connect individuals with local toy drive organizations, toy runs and holiday events
© Campaign to generate awareness, enthusiasm, and momentum for local toy drive efforts and the children they serve
© Empower and advocate new toy drives, volunteers and participants
© Raise funds and make contributions to toy drive organizations that serve and benefit needy children during the Christmas holidays
HISTORY
SecretSanta.org was founded in the summer of 2001. Over the last five years, our reach has grown considerably -- in both size and scope. In 2005, over 1,800 holiday charities were listed in our directory, including:
o Toy Drives
o Toy Runs
o Angel Trees
o Santa Funds
o Christmas Funds
o Christmas Bureaus
o Coat and Mitten Drives
o Holiday Parades
o Empty Stocking Drives
o Christmas Dinners
o Food Banks/Drives
o Bake Sales
o Holiday Events
SecretSanta.org is a volunteer-managed organization.
ACCOMPLISHMENTS
© Via word-of-mouth and grass-roots marketing, over three million visitors used our website in 2005 to find information on local toy drives and holiday events.
© SecretSanta.org listed 1,843 toy drives on its website last year
© Featured on several programs
o The Early Show on CBS -- 12/19/2005
o CNN American Morning – 12/2/2005
o CNN Live Today, “Top Five Tips” Segment – 11/28/2005
© Featured in several newspapers and magazines articles
PLANS FOR 2008
We have several initiatives and projects planned for 2006, including:
© More Drives – There are thousands of local toy drive and holiday charities that we don’t know about. We hope to reach many more this year.
© Getting the Word Out – SecretSanta.org hopes to partner with local newspapers, TV stations and radio stations in order to spread the spirit of Christmas to more people
© Improving our Website – We hope to introduce new functionality and features on our website to improve usability and the overall experience.